It’s hard to get products on retailer’s shelves, but it’s even harder to keep them there. We know this and put 100% of our effort into extending the reach of your brand in the Australian and New Zealand markets, so you can grow your business. It’s this big picture thinking and attention to detail that’s appreciated by our brands and retailers alike.
Whether it’s reviewing the supply chain or planning promotional activity, our team care for your brand as if it were their own. We work in partnership with your team to grow your brand in Australia and New Zealand, with the transparency, honesty and respect that are the hallmarks of our business.
Marketing & Sales
We know exactly what it takes to sell fast-moving consumer goods (FMCG) in the Australian and New Zealand markets. Once the product is ranged, we take care of all below-the-line marketing and work closely with you to develop a launch plan in collaboration with the retailer. We also manage point of sale materials, advertising in retailer magazines and off-location displays during key selling periods throughout the year. Our partnerships with design agencies offer fast turnaround and a professional touch to any artwork that’s required for your range.
Marketing funds are accrued based on invoice sales and we make sure every dollar is spent. There’s no set formula for marketing our products—each promotional plan is tailored to the individual needs of the retailer, category and product range. Our internal analysts evaluate the return on investment for every promotion, so we can refine and improve results over time, achieving the best possible results for all parties.
UCC Australia’s product merchandising is delivered in partnership with Teamworks Retail Services. A team of 320 experienced merchandisers visit all major retailers in Australia on a weekly basis, to oversee range compliance, new-line ranging and distribution, point of sale placement, promotional compliance, off-location display set-up and more. They’re equipped with hand-held devices powered by the SalesAtWork platform, so we get an accurate picture of how your product is displayed on the shelf.
UCC Australia supplies products to more than 3500 retailers across Australia and New Zealand, including Woolworths, Coles, Big W, Kmart and Officeworks. Our investment in these business partnerships ensure we remain accountable to monthly and annual targets, so you can extend the reach of your brand and build strong relationships with retailers of all sizes.
When it comes to distributing your product, our team knows what works and what doesn’t. Our range reviews are honest and comprehensive, including a detailed analysis of the market, potential sales, brand attributes and pricing. This gives retailers a good understanding of how your product will support their business objectives, making it easier for them to add it to their portfolio.
Through an established global trading network, UCC Australia actively sources market-leading consumer products in the health and beauty, stationery, electronics, ambient grocery, household and general merchandise sectors, on behalf of Australia and New Zealand’s most prominent retailers.
While the challenges of importation can be vast, our experience means we can manage every stage of the process quickly and efficiently. We also maintain full compliance with all relevant import laws and regulations, for your peace of mind.
Our purpose-built 5000m2 warehouse located in Western Sydney provides us with the capacity to store up to 6000 pallets at any one time. It features a state-of-the-art scanning system that integrates with our accounting and ordering systems, as well as technology used by our brands and retailers.
We continue to invest in infrastructure that improves our ability to store, transport and deliver products to retailers across Australia and New Zealand. Our team can receive products in bulk and re-package them according to the requirements of individual retailers, so you can make the most of every business opportunity, without increasing the workload of your team.
We distribute your products to major retailers through established and reputable transport networks that ensure your products are delivered accurately and on time. Our close relationships with clients means you’ll be informed at every stage of the process, from the moment we receive the product to when it’s on the retail shelf and beyond.
Once the range is distributed, our account managers work closely with you and the retailer to maximise opportunities and grow your business. We work hard to avoid channel conflict and competing specials, while regularly reviewing Nielson sales data to see how the category is performing as a whole. Our team is proactive about increasing sales and solving any problems that may arise, so you can enjoy consistent growth year after year.
Our ongoing investment in infrastructure is an important part of our growth strategy and demonstrates our commitment to continuously improving the way we work. We’re proud to own a state-of-the-art 5000m2 warehouse, which holds 6000 pallets and was designed to exceed the requirements of all government, industry and environmental regulations.
We have also designed and installed a temperature-controlled facility within the warehouse space, to ensure sensitive products are kept within an optimal temperature range. Our premises are protected by cameras and security 24/7, with regular fire and safety drills to ensure our staff and products remain safe and secure.
UCC Australia has implemented a suite of software solutions that allows us to respond quickly and efficiently to retailers’ needs. Our Enterprise Resource Planning (ERP) system is fully Electronic Data Interchange (EDI) compliant and offers real-time access to all data on your account, directly from our system. We pride ourselves on maintaining the latest technology, with complete transparency across all aspects of our business.
Our head office and warehouse is located at Eastern Creek in Western Sydney, an ideal place for our team to manage the transport and delivery of products across Australia. We also have a sales office in Victoria and New Zealand, with modern systems that allow our team to communicate and collaborate from wherever they are.
We deliver to all major retailers in Australia, including Coles and Woolworths, using a number of reputable transport providers. BagTrans is our main transport provider and specialises in deliveries for large national and multinational companies with complex and demanding transport requirements. BagTrans has a wealth of experience working with all major retailers in Australia, for clients including Kellogg’s Australia, Nestle Australia, Pacific Brands, GlaxoSmithKline, Proctor & Gamble, Breville, Bayer and more.
Our other transport providers include Tas Freight, SCT and Star Track. They each take pride in the presentation of our goods and maintain exceptional service levels and an uncompromising commitment to quality. We undertake annual reviews of all transport providers, to ensure we uphold the strict delivery windows and key performance indicators required by our retailers.
Our Supply Chain
Our bespoke ERP system can be configured to provide tailored reporting and forecasting for brands and retailers, in real time or as needed. It integrates with SAP, Dynamic and all major ERP systems, so you know exactly what’s happening with your products in terms of sales, orders and stock at any point in time.
Our warehouse pulls the oldest products first, with lead times depending on where the product is sourced from. This is supported by a weekly analysis of a date coding report from our warehouse management system, to ensure your stock is always making its way to consumers.
Activation of Dated Stock
UCC Australia supplies stock to all levels of the Australian and New Zealand retail trade, from tier one to short life and clearance retailers. We proactively monitor and action short-dated stock, to make sure losses are minimised and all stock is put to commercial use.